Foodie

case study
Fluid's editorial and design teams carried out a full audit of this freely distributed magazine and identified areas to improve in terms of content, art direction and supporting brand activity. The effort included a substantial increase in pagination, more substantial and compelling editorial and better organised sections. With a striking new logo and masthead, better photography and a sophisticated colour palette, the revamped magazine now sits comfortably with a cosmopolitan audience.

services
brand identity development, publishing consultancy, english content creation & editing (online / offline), graphic design, advertising design, photography art direction, digital information architecture, website design & build