Red Packet

case study
When a new business brought the gift experiences business model to Asia, Fluid developed the brand concept, name and overall look and feel. Starting with a concept based on the traditional Chinese lai see packet, Fluid developed Red Packet's brand identity incorporating a modernised Chinese cloud motif to represent prosperity, designed the packaging and point-of-sale units, created a fully functional ecommerce platform, and ensured that the concept was tailored to the local Asian market throughout all its printed and digital communications.

services
brand audit & competitive analysis, name development, brand identity design, print collateral design, packaging design, advertising design, digital information architecture, website design & build